All the designs are now limited edition. Those who manage to get hold of the last Clee Clothing pieces will be the carriers of it's legacy, and representatives of all that the brand stands for.
There will only be 5 items available at any one point
Clee Clothing – since ‘The Rebirth’ in February 2012 – reflects the honest and personal journey of its founder and designer – Cleo Forstater. The way a musician uses their music, the way an artist uses their art; this is her expression.
All the designs, either explicitly or inexplicitly, echo a feeling or thought that Cleo has held.
Originally brought to life in North West London back in 2009, the brand has gained some considerable recognition and endorsement.
Hosting numerous events and regularly running competitions, there is always something for everyone to get involved in.
Cleo’s values, energy and passion are embedded into the fabric of every garment, the soul of every event, and the heart of every conversation.
What is The Rebirth?
Cleo started Clee Clothing aged 16 with no solid plan but lots of ambition. Fast-forward 2 years; Cleo paused, and realised how unhappy she was with what her project had become. Her lack of business understanding had led to a lack of brand value, meaning and direction. What was Clee Clothing, and what did it want to be?
Months of self-reflection later, Cleo decided that despite her discontentment, she wasn’t ready to let go of all she had worked on. She decided to use all the negative feelings she had, to begin rebranding, to work on new designs and to build the foundations that had been missing.
Cleo relaunched Clee Clothing under “The Rebirth” because, as a phoenix is reborn out of the ashes of itself, so was Clee Clothing.
The first collection under ‘The Rebirth’ is broken into 3 stages:
Stage 1: Lost –
Where Cleo felt she was before The Rebirth took place. As George The Poet eloquently puts it:
None of us have a clue why we’re here. And
Some of us are too fly to care. Life is a
String of mistakes that find purpose, the confusing
Thing is what makes that time worthless. You’re
Selling a vision, wanting us to buy the dreams, but
What if the end doesn’t justify the means?
None of us have a clue why we’re here, unless you’ve got
Something you could prove which you’d like to share?
Otherwise we struggle with two types of fear: the
Fear of what could be and the fear of what will be
Dealing with thousands of sharks feeling around in the dark.
Missing that childhood freedom you found in the park, which
You would fight for at all costs: but the
Bottom line is that you’re lost.
Stage 2: Trust –
This is the stage that Cleo now feels she is in, getting to know herself and letting people in. George again:
When you give more than you’re supposed to invest you just
Hope for the best and play it close to your chest. Cos
You can’t think of setting a card down when
That’s going to involve letting your guard down, it’s
Like exam times you’re immersed in the books but
Every result feels worse than it looks and
Really, you see the things most can’t see because
You criticise yourself so harshly. And
Even though for you that’s so hard to see, it’s just
Something you’ve got to let go of, partially.
Might make you slightly apprehensive but
Rather that than carry on mad defensive.
How much can you benefit from shutting people out?
Growth is a process there’s nothing weak about it because
Something’s got to matter in life apart from the dough
From time to time your heart’s going to show, put it
Up on display, declare it loudly, don’t
Tuck it away, just wear it proudly.
Stage 3: Unrestricted –
This is where Cleo aims to be, going 100% with everything she does. Cue, George:
This life is a countdown, I could die tomorrow
After that I don’t get another life to borrow. So
I want to leave behind the peace of mind of
Knowing I pursued these dreams of mine as
Consolation when my mother cries in sorrow. You
Only live once that’s the motto.
Hopefully those close to me aren’t going to grieve, just
Celebrate the fact I wore my heart on my sleeve.
Really, if I fail no one will care.
So it’s down to me to let go of my fear.